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Horror Conventions: What Makes a Scary Movie OnDemand Webinar Self-Publishing Her writing guidebook is WritingABOUT THE WEBINAR From the earliest days of cinema filmmakers have explored the emotion of fear. Along the way they've developed Horror Conventions the "rules of fear" that have come down to us in the present day. Over the decades, new horror genres have emerged, from the Slasher Film to the "Found Footage" Genre, each one bringing its own new set of Conventions that create an unspoken language of expectation between the filmmaker and the audience.