That growth has already been enjoyed by shareholders of the companies dominating that space, including Novo Nordisk NYSE: NVO, maker of Ozempic and Wegovy, and Eli Lilly NYSE: LLY, maker of Zepound and Mounjaro
Indeed, growth on glucose markedly reduces the levels of TCA cycle enzymes in these bacteria (Hebeler and Morse, 1976
Any missteps in messaging could result in penalties and reputational damage
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As of 2020, Homosalate is permitted to be used up to 10% in the EU and 15% in the US, but the EU is currently considering restricting it to only 1.4% (probably taking effect from 2022)
DOI: 10.1016/S0928-4257(97)89480-6