Hooked: How to Build Habit-Forming Products and much more

and much more

This expanded edition includes the text of the original business parable

in their personal lives and in their communities

Do you often find yourself stretched too thin

Spread through the public in the form of popular stories

Hooked: How to Build Habit-Forming Products and much moreHow do successful companies create products people cant put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Modela four step process embedded into the products of many successful companies to subtly encourage customer behavior. Through