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the eight (8) industry leaders selected to shape Tales 2026 Education in either July 2026 or February 2027
This walking tour will explore the evolution of America’s drinking mall
Iain McPherson
GRAB A DRINK
QUICK PITCH IN A HIGH TRAFFIC AREA
The New Normal: Building NA Drinks Into the DNA of Your Bar Program ($5,300) CAP / TOTC the eight (8) industry leadersTo sponsor this seminar, choose one of our Annual Education Underwriting levels and add it to your cart. For more information about the different Annual Education Underwriting levels, click the link or continue to the bottom of the page. Nonalcoholic beverages are way beyond a passing trend to be accommodated; they're a menu pillar to be engineered. This panel reframes NA programming as an essential expression of a bar's identity and craft, offering a
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