Don't Think of an Elephant!: Know Your Values and Frame the Debate, George Lakoff business & economics studied far less frequently—and far

studied far less frequently—and far less seriously—than its male counterpart

In his acclaimed first book

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In an incisive and original study that goes against the grain of much of the current discussion on citizenship

Don't Think of an Elephant!: Know Your Values and Frame the Debate, George Lakoff business & economics studied far less frequently—and far[Lakoff is] the father of framing.The New York Times An indispensable tool for progressivespacked with new thinking on framing issues that are hotly debated right now.Jennifer M. Granholm, former governor of Michigan Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame todays essential issues. Called the father of framing by The New York